What’s the most powerful tools in your trade-belt? For your business growth, the answer is branding.
More than just a logo, a good brand strategy can help transform your business, by attracting your ideal customer more quickly and easily. For tradies, It can help remove tyre-kickers and reduce time on quoting that goes nowhere. It can set you apart, so customers choose you over other competitors. It can help create a positive reputation and build word of mouth and attract the right type of customers that value exactly what you offer.
If you’re a tradie who is looking to take your business to the next level, then read on to learn more about how branding can benefit you. We’ll also provide some tips on how to create a strong brand identity for your tradie business.
One of the most important benefits of good branding is that it can help you attract more of your ideal customers. A strong brand identity, conveys quickly and easily to your customers what you do, what your unique selling proposition is (why they should choose you over others) and can position your business as a budget, competitive or premium offer. This last part becomes even more important for a tradies brand when a lot of time is spent quoting with no real guarantee of winning the job.
Branding leverages different tools to help position you clearly in your potential customer’s mind. For example, your business name can describe what you do, your tagline shares your competitive advantage and carefully considered visual elements can set pricing expectations (e.g. bright primary colours indicate bargain, while deeper colours suggest a premium).
For example, one of our clients recently left a Jim’s Franchise group and wanted to position their new business as a premium service provider charging out a higher price point. Whilst the franchise may be well done, the hand drawn image, the simple font and primary colours of the brand all create a sense of an affordable service offering. This type of branding is more likely to appeal to budget-conscience customer who value cost over quality, or experience.
After the rebrand, our client’s new branding told a completely different story. The graphite gray and modern tones of amber and teal create a sense of sophistication and a more premium offer. The font is a more modern choice and the business name not only creates a sense of intrigue but creates a unique and memorable business name.
Being a tradie means you operate in a very heavily populated marketplace. Another benefit of good branding is that it can help you stand out from your competition. That’s where a strong tradies brand identity is key to setting you apart from your rivals. It can be difficult to come up with a unique business name and logo design when many businesses may use some of the same elements. An experienced brand team can help you put your own spin on your brand, helping you communicate what makes your business unique and why customers should choose you over the competition.
Finally, good branding can be translated into all areas of your business. From your website, to uniforms to high-vis vests and car wraps. Using your branding in a consistent way across areas like your marketing activities, advertising and online can ensure greater brand exposure which in turn helps increase your brand awareness. This recognition helps keep your business top-of-mind when your potential customers discover themselves in need of your services.
If you’re ready to take your tradie business to the next level, then consider investing in a brand strategy. By following the tips above, you can create a strong brand identity that will help you attract more of the right customers, stand out from the competition, and be top-of-mind with potential customers. So what are you waiting for? Start branding your business today!