Learning Centre

What is a Customer Value Proposition? A Customer Value Proposition, or CVP, is your marketing message. It defines why a person would choose your business,

Brand Authenticity enables you to attract the right customers to your business, creating not only a better experience for them but also a better bottom

What’s the most powerful tools in your trade-belt? For your business growth, the answer is branding. More than just a logo, a good brand strategy

Your brand is more than just your logo. It’s the overall image and reputation of your business. It’s what customers think of when they hear

There are 8 stages to a successful Brand Launch. Plan launch Build launch assets Pre-launch teasers – build interest and energy Launch internally Launch externally